Aperam Recycling treibt das Rebranding in den USA mit einem NASCAR-Debüt in Watkins Glen weiter voran

WATKINS GLEN, N.Y., May 7, 2026 – Aperam Recycling treibt an diesem Wochenende seine Markenintegration in Nordamerika voran und geht in Watkins Glen an den Start. Im Rahmen dieser Co-Branding-Partnerschaft mit dem Messtechnikanbieter SciAps, Inc. wird das Auto mit der Startnummer 39 beim Rennen der NASCAR O’Reilly-Serie am Samstag, dem 9. Mai, die neue Markenidentität von Aperam Recycling präsentieren.

Das Rennen markiert einen bedeutenden Meilenstein in der Entwicklung des Unternehmens, insbesondere auf dem US-Markt, und signalisiert den formellen Übergang von der bisherigen Marke ELG Utica Alloys zu einer einheitlichen globalen Identität unter dem vollständig integrierten Banner von Aperam Recycling.

„Unsere neue Marke auf einer legendären Rennstrecke wie Watkins Glen zu präsentieren, ist der perfekte Weg, um unsere globale Dynamik und unser verstärktes Engagement auf dem US-Markt zu demonstrieren“, sagte Nick Corby, Chief Commercial Officer von ELG Utica Alloys. „Während wir unsere Aktivitäten unter Aperam Recycling bündeln – und uns auf die offizielle Einführung von Aperam Recycling Advanced Metals vorbereiten –, vereint uns dies unter einer einzigen Recyclingmarke mit der ‚One Aperam‘-Vision.“

Dieses Rennen zelebriert die Schnittstelle zwischen Hochleistungsrennsport und Hochleistungsrecycling, angetrieben von unseren unglaublichen Teams und Technologiepartnern wie SciAps, Inc., die hochpräzise, tragbare RFA- und LIBS-Analysatoren bereitstellen, die eine schnelle und zuverlässige Materialüberprüfung für unsere US-Standorte ermöglichen.

About Aperam Recycling

Aperam Recycling is a global leader in the trading, processing and recycling of raw materials for the stainless steel industry as well as high performance materials such as superalloys and titanium. With more than 40 locations in North America, Europe, Asia, Australia and South Africa, Aperam Recycling has one of the industry's largest global networks.

As diversified recycling division within Aperam’s Recycling and Renewables segment, Aperam Recycling has long-standing expertise in the trading and processing of stainless steel scraps, the revert management of superalloys and titanium, mainly for the aerospace industry as well as recovering valuable metallic contents from melting shop dust and sludge (Recyco). Our goal is to return high quality secondary raw materials to the market in the exact composition that customers need for further processing.
 

About SciAps

SciAps, Inc., is a Boston-based instrumentation company specializing in handheld portable analytical instruments to measure any element, anywhere on the planet. Their industry-leading X-ray fluorescence (XRF) and laser-based (LIBS) analyzers are used across every major industry.

In the Scrap Metal and Alloy Market, SciAps has developed the X-550—an advanced handheld XRF analyzer engineered for high-speed, high-confidence alloy identification. Equipped with Alloy+, the X-550 goes beyond chemistry to deliver smart, grade-based sorting with real-time alerts for problematic materials like lithium-bearing aluminum, beryllium copper, and other contamination risks.

With Cloud+, SciAps extends the power of handheld analysis by enabling real-time data management, centralized oversight across multiple yards, and instant reporting—helping teams streamline workflows, improve traceability, and make faster, more informed decisions.

With an expansive global network of application specialists, dedicated technicians, and authorized distributors across multiple continents, SciAps delivers industry-leading field support and analytical precision—anywhere it’s needed.

For further information, please refer to the website at www.sciaps.com 

About Aperam 

Aperam is a global player in stainless, electrical and specialty steel and recycling, with customers in over 40 countries. The business is organized in four primary reportable segments: Stainless & Electrical Steel, Services & Solutions, Alloys & Specialties and Recycling & Renewables. Aperam is fully committed to be the leading value creator in the circular economy of infinite, world-changing materials. 

Aperam has a flat Stainless and Electrical steel capacity of 2.5 million tonnes in Brazil and Europe and is a leader in Alloys & high value specialty products with presence in France, China, India and the United States. In addition to its industrial network, spread over sixteen production facilities in Brazil, Belgium, France, the United States, India & China, Aperam has a highly integrated distribution, processing and services network and a unique capability to produce low carbon footprint stainless and special steels from biomass, stainless steel scrap and high performance alloys scrap. With BioEnergia and its unique capability to produce charcoal made from its own FSC®-certified forestry and with Aperam Recycling, a global leader in collecting, trading, processing and recycling of stainless steel scrap and high performance alloys, Aperam places sustainability at the heart of its business, helping customers worldwide to excel in the circular economy. 

For further information, please refer to the website at www.aperam.com.

Media Contact Aperam Recycling: Vera Heinz (vera.heinz@aperam.com)

Media Contact Aperam: Tamara Dzhanashiia (tamara.dzhanashiia@aperam.com)